Manual for geosciences outreach on social media: the case of Divulgación Terróloga

Social media has become a key bridge between the scientific community and the broader public. Early Career Researchers (ECRs) in Latin America have increasingly embraced digital platforms to engage non-specialist audiences with geoscience content, especially during the COVID-19 pandemic. One such initiative is Divulgación Terróloga, a non-profit, self-funded science communication project launched on June 11, 2019, by Mexican ECRs. The project aims to communicate Earth system processes clearly and accurately in Spanish through Facebook and Instagram. Our content covers all Earth spheres topics and features regular posts that promote the visibility of geosciences and the scientific work of mainly ECRs. The section "Miércoles de Jóvenes Investigadores" (Young Researchers Wednesday) highlights the research of students and early-career scientists, while the section "Geocientíficos en Acción" (Geoscientists in Action) focuses on geoscientists working beyond academia. We also conduct interviews with established researchers to highlight diverse career paths. In this presentation, we share the scope, challenges, and impacts of running Divulgación Terróloga. By April 23, 2025, we have published ~360 posts, reached ~2200 people per post on average, and grown a following of over 5300, with our most popular post reaching nearly 60,000 views. The audience is gender-balanced (49% women, 51% men) and spans Latin America, the U.S., and Europe. Our posts have been translated automatically into English, French, and German. This talk aims to highlight the power of social media in promoting geoscience education, increasing the visibility of minorities in science, and building international networks in outreach.